bodybugg™ from Apex Fitness Awarded “Best of What’s New”
in Personal Health Category by Popular Science Magazine
Innovative calorie management system takes the guesswork out of achieving and maintaining personal health and fitness.
NOVEMBER 8, 2005, Camarillo, Calif. – Underscoring its enormous impact on the health of consumers across the country, the bodybugg™ intelligent calorie management system from Apex Fitness Group has been presented with a coveted Popular Science Best of What’s New award in the Personal Health category for 2005. The awards are featured in the December issue of Popular Science magazine, on newsstands November 15th. The bodybugg™ is the most accurate system on the market today that allows consumers to measure actual calories burned, giving users the information needed to manage weight loss without guesswork.
“This prestigious award from the respected editors of Popular Science clearly illustrates that the bodybugg system is meeting a pressing health need,” said Neal Spruce, president and CEO of Apex Fitness Group. “While traditional weight loss programs focus on tedious calorie counting, the bodybugg armband tracks every calorie burned, automatically easing the path to health and fitness. We are delighted to see our innovative system being embraced by consumers, fitness professionals and now, some of the country’s leading experts.”
The bodybugg™ from Apex is an intelligent calorie management system designed to provide consumers with the tools they need to reach and maintain their ideal weight. The two simple components of the bodybugg™ system – the bodybugg™ armband, a small, sleek device worn on the upper arm, and the bodybugg™ web interface – work in tandem to track exactly how many calories an individual has burned and consumed every day.
The sleek, comfortable bodybugg™ armband, developed by BodyMedia, Inc., (bodymedia.com) monitors four different data points to track calories burned with 92% accuracy. It tracks the smallest activities such as washing the dishes and playing with kids as well as every step wearers take as they walk toward the experts’ recommendation of 10,000 steps a day for optimum health. The online bodybugg™ interface, is the heart of the weight management system. Users simply upload the data from the armband device via a wireless communicator to their PCs. The bodybugg™ program then calculates exactly how many calories have been used and displays the number of calories available for consumption to maintain weight and reach fitness goals. Customized menus are available to aid in planning nutritional meals within the parameters of each individual’s fitness plan, and an easy-to-use food-logging program with thousands of known foods in an auto-search database makes keeping track of food intake simple.
bodybugg – Part 2
